Advertising is a form of promotion through selected media outlets and the marketer who does the advertising will charge the company whose products are being advertised.  Advertising is a method of mass promotion by giving a single message which can reach a large number of people.  But, this mass promotion approach presents problems since many exposed to an advertising message may not be within the marketer’s target market, which may lead to unfruitful usage of funds. 

In India TV advertising in Hindi & English language has made major headway in the past 5years. With the advent of satellite TV. Hindi TV channels - such as STAR, ZEE and Sony TV - most advertising on such channels is bright, attractive and tailored for the middle classes. The news channels in India like Star News, IBN-CNN, AAJ TAK, TIMES NEWS etc. is catering and targeting themselves to both the English and Hindi  speaking audience. There are also other Tv channels like CNBC TV 18 and NDTV PROFIT which is specifically targeting to the business and stock market, while channels like POGO are only targeting to the childrens. In such channel war it has become more difficult, complex any money consuming for the companies to advertise their products. It has also become difficult for the  marketers to suggest a sure shot way of advertising to their clients.Major international advertising firms have chosen local Indian partners for their work in this market.

There are other forms of advertising like offline and online. In the offline advertising print media, hoardings, etc. are covered. While in the online advertising, inernets, mobiles, FM radios etc. are covered.
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